Project Native Informant

DIS

Image Life

PNI, London

Installation View

DIS
Image Life, 2016
Project Native Informant, London

DIS

Image Life (Related by Contour)

2016
Single-channel HD video installation and digital print
90 x 200 x 11.5 cm
35 3/8 x 78 3/4 x 4 1/2 in

DIS

Image Life (Related by Contour)

2016
Single-channel HD video installation and digital print
90 x 200 x 11.5 cm
35 3/8 x 78 3/4 x 4 1/2 in

Installation View

DIS
Image Life, 2016
Project Native Informant, London

DIS

Becoming Genre, 2016

2016
C-type print and Winbot W830, framed
165 x 128 x 5 cm
65 x 50 3/8 x 2 in

DIS

Serenity Now

2016
C-type print and Winbot W830, framed
165 x 128 x 5 cm
65 x 50 3/8 x 2 in

DIS

Apology, 2016

2016
C-type print and Winbot W830, framed
165 x 128 x 5 cm
65 x 50 3/8 x 2 in

The realm of commercial stock photography has moved past production value towards authenticity. The digital amateur, photo sharing, and citizen journalism have collapsed divisions between “creative” stock, editorial news, and the family vacation photo. Image life re-presents authentically generic (1) incidents, image cultures that serve to soften reality, and turn our economic, political, cultural, and emotional landscape into saleable products that are representational yet infinitely versatile. Trends distilled from cultural chaos — a viral image, a 24hour news cycle, a commodified family, eroding privacy — become domesticated (2), yeilding aesthetically viable techniques for suburban surveillance and password protection, adoption of political body language for routine public apologies, disaster tourism as prosumer glocal art, and unblended clown contour as a determining and delineating factor of beauty (3) and community. These are the flux of the SEO world we’ve internalized — organic traffic, conversion rates, and optimized low-quality content (4).

Photo Assistant: Christine Hahn
Set Design: David Davis and Dennis Bernard
Production: Capture This
Music: Lizzie Fitch



1. “When I am trying to be true to myself, I turn “myself” into a genre, with readily recognizable and repeatable tropes. I can never be authentic, only authentically generic. I can create and meet a set of established stereotypes of myself.” – Rob Horning, Fear of Content

2. “It was the naming of Pantone’s 2016 colors of the year: Rose Quartz and an ethereal cornflower blue called Serenity. The announcement is a seemingly simple, top-down decision with massive butterfly effects, like the federal funds rate or the dimensions allowed for a photo posted to Instagram. It was the first time that Pantone had chosen two colors instead of one, and as the company explained to the New York Times, the pairing has to do with “societal movements toward gender equality and fluidity” as well as “an open exchange of digital information that has opened our eyes to different approaches to color usage.” This sounds like a lot to project onto a couple of colors. This sounds like art” – Kevin McGarry, Art Forum Scene and Herd, 2015.

3. “You can see exactly how the look happens. The highlight on the bridge of her nose and darker color on the sides makes her nose look very slim and narrow. The highlight under the eye area makes her look well rested, bright and fresh. The dark contour on the cheek, in the hallow of the cheek makes her face less round/full and more chiseled and defined. This makes her appear slimmer. Highlight on the brown bone makes the eyes pop in the right place and having the highlight in the center of the forehead and contour on the sides makes her forehead appear smaller.” – Jersey Girl Talk, How To Highlight and Contour with Makeup and the Best Products to Use, 2016

4. “Dear dismagazine.com Team,

Hope you are doing well.

I thought you might like to know some reasons why you are not getting enough website hits/visitors and conversion.

My name is Anthony Anderson and I am the SEO and Digital marketing expert of a leading SEO service provider company. As per my analysis, your website is not performing well in the Google, Yahoo and Bing organic searches.

Also your traffic flow is poor from last couple of months due to some of the reasons. You might know about recent Google UPDATES like Phantom 2.0, Panda 4.1, Penguin 3.0 etc.
Google has completely dropped all authorship functionality from the search results and webmaster tools. So be careful on it and take the help of a SEO company to fix it.

Some of the aspects given below:

*Due to poor and unauthorized link sites.
*Relevant keyword phrases are not visible on first page listing.
*Due to HTML validation errors and warnings present in website.
*Your website is not search engine friendly.
*Website content quality is not high standard.
*Website is having on-page and on-site issues.

Area of Improvement:

*We will give you 1st page ranking on Google, Yahoo, and Bing.
*Improve your organic traffic and sales.
*If you will not satisfied with our results then we will refund your money as per the money back guarantee policy.
*Secure your website from Google penguin updates 3.0
*Increase your conversion rate.
*Target your local market to increase business.

Note*: We give guarantee to improve in your keyword ranking from the first month itself, if we fail to achieve then money back.

We will be optimizing your website in the major search engines like: Google, Yahoo & Bing which results in improvements in keyword ranking, traffic, link popularity, goal conversion, and ROI in the first month of our work.

For more details please reply. We have 24×7 supports, so you can contact any point of time with your website issues.

Thanks & Regards,

Anthony Anderson | (SEO Specialist)

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