14 October - 15 November 2014
Preview: 13 October 2014 19:00 - 22:00
Shanzhai Biennial No. 3: 100 Hamilton Terrace
For it’s third Biennial in as many years, SHANZHAI BIENNIAL will attempt to sell a £32,000,000 estate at Frieze Art Fair, London — for which they stand to make a healthy commission.
Entitled SHANZHAI BIENNIAL N°3: 100 HAMILTON TERRACE, the work consists of twin retail installations running concurrently at Frieze and the gallery Project Native Informant. Featuring a high-gloss advertising campaign in stills and video dispersed in a half dozen prominent press outlets but in the end culminating less in these traces than in the potential commercial transaction they seek to perform.
Transforming both their gallery and their prominently placed booth at Frieze into fully functioning real estate boutiques, SB has partnered with high-end brokerage Aston Chase in the crafting of a advertising strategy which unlocks the potential of Frieze as a lifestyle brand with a rarified demographic penetration uncannily suited to the London property market.
Taking the iconography and phenomenon of Frieze itself as their starting point, SB responds to an environment of intensely subdivided space, in which a labyrinth of booths recreates in miniature a global landscape of private galleries in an almost platonic representation of the dynamics of culture and commerce.
The fair has coincided with an epoch for the popularity and usefulness of contemporary art — which has itself become indispensable to the industries of property development, place-branding and ‘reurbaniziation’. The magazine from which it sprang also operates as a rentier of cultural space: producing a publication defined as a space for critical discourse; practically supported through the sale of advertisements. Advertisers effectively pay for space for its proximity to critique.
With it’s crypto-corporate identity evoking limited ethical liability SHANZHAI BIENNIAL decants the space afforded critique as a mediator of culture and commerce by directly profiting not only from the sale but also the production of its work.
With 100 HAMILTON TERRACE, SHANZHAI BIENNIAL squarely leaves the round of artists working within the framework of corporate aesthetics and positions itself as a commercial entity exploiting the art world in a mutually beneficial exchange of services. In the end the biggest winner is the public.
A collective consisting of Avena Gallagher, Babak Radboy and Cyril Duval
A multinational brand posing as an art-project posing as a multinational brand posing as a biennial
Founded in 2012
Lives and works in New York
2014 Shanzhai Biennial No. 3, Project Native Informant for Frieze Art Fair, London
2014 Shanzhai Biennial No. 3, Project Native Informant, London
2014 The Shanzhai Library by Shanzhai Biennial, DISown, Red Bull Studios, New York
2014 Shanzhai Biennial for global lifestyle/fashion brand TELFAR Autumn/Winter 2014 runway show
2013 Shanzhai Biennial No. 2, Centre Pompidou, Paris
2013 Shanzhai Biennial for global lifestyle/fashion brand TELFAR Spring/Summer 2014 presentation in collaboration with Future Brown (Fatima Al Qadiri, Nguzunguzu, J-Cush) & MOCAtv, New York
2013 Shanzhai Biennial No. 2, ProBio, Expo 1/MoMA PS1, New York
2013 Shanzhai Biennial Presents: TASTE®-Makers™, New Museum Next Generation Triennial Party, New York
2012 Shanzhai Biennial No. 1, Beijing Design Week, Beijing
6 - 9 November 2014
Preview: 6 November 2014 18:00 - 20:00
15 - 18 October 2014
4 September - 4 October 2014
1 August 2014 18:30 - 20:30
25 July 2014 18:30 - 21:30
7 June - 12 July 2014
17 April - 24 May 2014
28 - 30 March 2014
13 February - 29 March 2014
28 January 2014 19:00 - 21:00
28 November 2013 - 25 January 2014
19 October - 16 November 2013
5 September - 12 October 2013
21 June - 26 July 2013
15 May - 15 June 2013
17 Brook's Mews
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And by appointment.