For Art Basel Miami Beach 2015, Project Native Informant presents a solo project with GCC, “A Wonderful World Under Construction”. Inspired by nation-state branding campaigns, the project imagines a reality in which a government body provides branding as an essential public service. A state’s investment in public diplomacy and expensive nation branding campaigns are often disseminated as seemingly benign efforts to promote tourism, trade and foreign direct investment. These outward facing tactics emerge out of opaque dealings with strategic communications experts, public relations and consulting companies that often obscure a government’s negative qualities to secure influence on the international stage. Through these soft power strategies a nation can pursue ambitious international and domestic policy objectives, while at the same time their internal PR strategies capture the public imagination on a national scale. By existing in the interstitial space between idea and implementation, we invite audiences to consider the pervasive role of government in the day to day management of our hyper-mediated lives.